Use of Web 2.0 Technologies – Mc Kinsey Global survey results 2008

The survey indicates that companies are embracing web 2.0 technologies to realize potentialy higher values of Internal & External Objectives.

Managing Knowledge – 83%

Fostering Collaboration across company – 78%

Enhancing Company Culture – 74%

Improving Customer Service – 73%

Acquiring New Customers in Existing Markets – 71%

Training – 71%

Developing Products or Services – 67%

Achieving Better integration with Suppliers – 62%

Tapping Network of Experts – 57%

Internal Recruiting – 53%

Getting Customer participation in Product Development – 53%

Letting customers interact- 53%

Lowering Purchasing Costs – 43%

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