Web 2.0 has been viewed by SMBs (Small & Medium Businesses) as a Matter of corporate Survival in today’s situation. On the outset SMBs view Web 2.0 as a medium to connect more with their Customers and provide enhanced services to existing customers while their competitors are offering flashy websites which are to be surpassed to compete.
For Large Enterprises as we have seen in my previous post’s Mckinsey Global survey Results Web 2.0 is predominantly used as a Knowledge & Internal Management tools for their productivity & Resource Development along with Customer Services Approach.
In General from the customers point of view they have started to expect these user generated content and interaction possibility as means of the transparency of the company & its services which they trust to be decisive. This culture of the customers to expect the Web 2.0 Services as any other Website feature pose additional challenge to be met by the companies to ensure Web 2.0 adaptability as quickly as possible to remain in track of the Market Course.
