Tacit Knowledge gathering & Sharing through out the company or a specific department or business process stake holders is the objective of using Web 2.0 in this segment.
Users
Employees & Management of a specific business process or company as a whole
Administrators
Department Knowledge Contributors, Heads, Mentors, Leaders etc.,
Functions of Knowledge Management 2.0
Application Scenario
It can be applied to any department of business process and the significance of it is dependent on the impact or effect it the process may have on a company’ success.
For instance., let us analyse the Knowledge Management Significance and effect in Sales Department which carries direct revenue generation source with it.
Iet us consider implementing Knowledge Management 2.0 in a Multinational company which sells its Products & Services across Asia Pacific Region with presence in Singapore, Indonesia, Malaysia, Phillipines & Australia.
They are selling similar products & services in all these countries (products like Papers etc.,). Each country has a Sales Department integrated with it to take care of the sales function. If Singapore is able to close more sales to a certain industry say for e.g., Educational Books Publishers where as in other countries they are only able to Magazine publishers the sales Department of Singapore has a knack or the market is approached with a different strategy by the sales Team in Singapore which permits them to close the deals easily.
This tacit knowledge or the strategy which the Singapore sales team engages could be valuable given the similar economic specifics of the region. This Knowledge could be shared to the regional Sales Members through this Knowledge Management 2.0 platform using Web 2.0 Technologies.
How?
We can get the Singapore sales team to regularly publish their efforts and success methods on the Sales Community Club of the Company in the Knowledge Management 2.0.
Case studies of their Market Approach & efforts or Sales team could be posted as Work Shops to be accessed by all the regional sales members to view & learn from it
Using Discussion forums in the Workshops Regional Sales members could present their current lead situations and seek collaborative approach to close the sales by capitalizing on the successful experience of other members.
As we practice this knowledge Management Process it will become a valuable training manual for the company to train its new sales team from the archives of these information being available in the sales community Club of the company.
The same scenario instead of looking at a Multi-locational company could also be implemented for small or medium a single location company where it has a sales department hosting a number of sales personnel in a Sales Department. By using the above process the Expertise or the tacit knowledge associated with a Single or a bunch of Successful Sales Personnel can be shared with all the other Sales personnel to increase the overall productivity of the Sales Team
Success Mantra: As the employees or the Members are sharing their Tacit knowledge which is known only to them, it is very important that members who contribute greatly to the Knowledge Management community should be encouraged properly, highly Rewarded & Recognized for their Contribution by the Company to sustain the knowledge input & Sharing.
